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NEW YORK, NY -- (Marketwired) -- 09/16/13 -- Infinity Augmented Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") (OTCQB: ALSO), the first augmented reality software platform to connect universally with digital eyewear, smartphones, tables, smart TVs and connected cars, is pleased to announce the addition of Ori Inbar as a director of the Company.

Mr. Inbar is a renowned authority and a key influencer in the field of augmented reality (AR). He is the CEO and Co-Founder of AugmentedReality.org, a global not-for-profit organization with a mission to advance AR for humanity, and is the executive producer of Augmented World Expo -- the world's largest AR event. Mr. Inbar was also the CEO and Cofounder of Ogmento, Inc., a ventured-backed augmented reality games developer. His 20+ years of experience as software executive and industry leader, makes him a sought-after advisor in augmented reality initiatives.

"We couldn't be more thrilled with the addition of Ori to our team," says Infinity AR's CEO Enon Landenberg. "Ori is an entrepreneur and recognized thought leader in augmented reality and his knowledge of the industry is unmatched. We are excited to have him as a Director not only because of his augmented reality expertise, but because he also brings a wealth of business acumen, software engineering and development experience to the table."

"I am excited about being a part of this growing team at Infinity AR," says Inbar. "The excitement that surrounds their products is contagious. The expected phenomenal growth of the company combined with a team that shares my passion for bringing the augmented reality experience to the masses, makes this a great company to be a part of."

Previously, under his leadership as Senior Vice President of Solution Marketing at SAP, Mr. Inbar led the growth of the integrated platform SAP NetWeaver from conception to over $1 billion in annual revenue. Additionally, as Senior Director of Product Marketing for TopTier Software, Inc., the company won numerous accolades including "Best in Show" (Demo 98) and "Top 12 Companies to Watch" (Intelligent Enterprise 1999). He also served as Lead Software Engineer for Quicksoft Development in Ra'anana, Israel, in the development of MEDIATOR, a revolutionary multi-media platform development and runtime environment. Mr. Inbar holds a BA from Tel Aviv University, Israel as a double major in Computer Science and Cinema & TV, and served as a pilot with the rank of Major in the Israeli Air force.

"We are looking forward to Ori's insight and guidance at Infinity AR," Landenberg stated. "We welcome him as an important component to our growing Dream Team."

About Augmented Reality
Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical and entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer.

Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced. Companies like Google and Lumus are in the process of developing augmented reality glasses that will change the way users see and interact with the world. Infinity AR will utilize its augmented reality applications through these glasses and through other mobile devices including smart phones. As the individual changes his or her visual perspective the sights that are overlaid change accordingly. The eyewear incorporates audio speakers that add virtual sounds to the experience, as well as microphones that capture and interpret the user's spoken commands through speech recognition technology in order to summon desired information and actions. Further information on the Company is available at its website, www.infinityar.com.

Safe Harbor Forward-Looking Statements
Some statements in this release may be "forward-looking statements" for the purposes of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by words such as "believe," "expect," "anticipate," "plan," "potential," "continue" or similar expressions. Such forward-looking statements include risks and uncertainties, and there are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors, risks and uncertainties are discussed in our public filings with the Securities and Exchange Commission. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, which attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. We undertake no obligation to update these forward looking statements.