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NEW YORK, NEW YORK -- (Marketwired) -- 10/07/13 -- WHAT:

SDL (LSE: SDL), the company that enables organizations to enrich their customers' experience through the entire customer journey, will be on site at the upcoming Forrester Forum for Customer Experience Professionals West to demonstrate the unique technology and services available to organizations for effective end-to-end management of the customer journey. Executives will discuss the myriad of ways today's customers impact a business and provide insight into how to optimize the customer experience and engage with them across every device, channel, location and language.

SDL will be exhibiting on the show floor during both days of the conference at booth #205. The company will also be hosting an event on Oct. 9, where Forrester Research, Inc. analyst Ron Rogowski, Vice President and Principal Analyst, and SDL's Chief Strategy Officer Joe Stanhope will discuss essential elements of true customer engagement, highlighting leading industry research on the customer experience market.

WHY:

In the rapidly evolving customer experience management (CXM) marketplace, it is clear that the customer owns and controls their purchasing decisions, which makes it critical for senior-level executives to leverage innovative technology and implement processes and procedures to enhance the customer experience, regardless of the purchasing channel.

Forrester's Forum for Customer Experience Professionals provides attendees the opportunity to engage with industry peers and other customer experience professionals, sharing best practices and discussing tools that aid in creating superior customer experiences. SDL will focus on the importance of predicting customer needs and behaviors to enrich overall customer interactions and enhance the buyer journey.

WHEN:

October 9-10, 2013

WHERE:

Booth #205
JW Marriott Los Angeles L.A. LIVE
900 West Olympic Boulevard
Los Angeles CA 90015
US

Or follow @SDL on Twitter from the event and join the conversation with #FORRForum

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit www.sdl.com.