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SAN FRANCISCO, CA -- (Marketwired) -- 10/08/13 -- Xero, the global leader in online accounting software, today announced a free QuickBooks® Conversion Service to convert QuickBooks data directly into its powerful cloud accounting solution. The service untethers over four million small businesses and accounting professionals from Intuit® QuickBooks, providing them easy access to a disruptive five-star online accounting experience, as noted by CPA Practice Advisor.

A service long in demand, Xero's QuickBooks Conversion platform is the first service to resolve the industry hurdle of comprehensive data migration to a non-Intuit system. The service will be demonstrated nationally during an upcoming roadshow, beginning October 21 in Baltimore and spanning 20 cities over the next month. For more details on when Xero will be in your town, visit http://www.xero.com/us/roadshow.

"Any small business accountant will tell you that converting accounting platforms can be a nightmare. For years, my clients have felt trapped in their current solutions," said Blake Oliver, CEO, Cloudsourced Accounting. "With Xero's QuickBooks Conversion, I've freed my clients from the tyranny of these slow and archaic financial systems. Their businesses now move at breakneck speed and by migrating QuickBooks data into Xero's cloud-based accounting software, we can now access and understand their full financial data whenever and wherever."

Xero's QuickBooks Conversion Service is an industry first. According to a recent Forbes article, "No one's figured out migration... none of these vendors have really come up with a seamless way to migrate data from your old system..." Xero has cracked this code, as the conversion transfers nearly every component of a small business' QuickBooks financial landscape directly into the Xero platform, including chart of accounts, contacts, inventory items and transaction history such as invoices, payments and more.

"We created our QuickBooks Conversion Service in response to strong industry demand. With this service, we're removing the last barrier for small businesses and their accounting partners to realize the power of the cloud in building a strong financial foundation," said Jamie Sutherland, president, Xero U.S. "We're thrilled to make this long awaited industry demand a reality and spread the news to small businesses and accounting professionals across the U.S. during our national road show."

Xero's QuickBooks Conversion is available immediately. Learn more at www.xero.com/us/convert.

About Xero

Xero is beautiful, easy to use online accounting software for small businesses and their advisors. The company has over 200,000 paying customers in more than 100 countries around the world. Recently Xero garnered a five-star review for Software As Service from CPA Practice Advisor. The Xero US team is based in San Francisco. Xero is hosted with Rackspace in Chicago.

See www.xero.com to learn more and visit Small Business Guides to gain insight on how to grow your small business