Transforming the store and customer experience for an omnichannel world - Seguridad Mania.com - España y América Latina

As more consumers embrace digital shopping, retailers must urgently review their store portfolio and their use of technology if they want their stores to remain relevant in 2018. To compete against online pure-plays, physical retailers need to create richer, more personalized experiences that increase engagement with the customer and make them want to come back to their stores. In an omnichannel era, shopping journeys are more complex, better informed and more fragmented, yet many physical retailers have not adapted their strategies reflect to this new reality. What you will learn? We explain how technology can help physical retailers compete against internet-only rivals by transforming the customer experience and achieving operational efficiences. For example, better inventory management means less stockouts, increasing customer satisfaction and less stranded inventory. It also enables omnichannel fulfilment, allowing the retailer to better satisfy demand irrespective of the channel the that originates the order. With more retail sales involving digital touchpoints, the importance of the store for researching and making purchases inevitably diminishes. We explain some of the ways innovative retailers are seeking to look beyond the transaction and transform their stores into experiential shopping destinations that complement rather than compete with digital touchpoints.