Customer Data Platforms: Sorting the Truth from the Hype - Seguridad Mania.com - España y América Latina

To understand how a customer data platform (CDP) unifies customer data under one (conceptual) roof and can provide actionable analytic insights, we invite you to join Frost & Sullivan’s renowned Stratecast experts who will lead an interactive panel discussion on Customer Data Platforms: Sorting the Truth from the Hype. Hear expert insight on strategies to gather essential information about your customers in a new way that does not merely stockpile more intelligence, but enables you to analyze and act on it. Key Takeaways: • Gain insight on how to attain a higher state of business consciousness and make choice buzzword phrases such as “data-driven” and “customer-driven” a reality for your organization. • Understand big data and analytics (BDA) and the technology markets. • Learn new ways to invest wisely and know whether—and where—to place your bets on the right CDP solution.