The mosaic of platforms & services: System thinking in a customer insights era - Seguridad Mania.com - España y América Latina

Companies are developing at speed and adopting innovative solutions for competitive differentiation and sustainable growth. Efficient data management and analytics solutions are at essence for leaders to adopt a data-driven culture. Insights must be reliable to make more accurate decisions, optimize go-to-marketing strategies and achieve operational excellence. However, disparate systems and data silos hinder an organization’s ability to do this, instead leading to a growing amount of inaccurate data and overhead expenses. It is a Mosaic approach of platforms and capabilities that will provide a truly valuable analysis where tools and analytics services are vital ‘participants’ in a data ecosystem. Integrating tools and combining data into a data environment so that it can be seamlessly accessed by data management services and used by end-users is key to monetize data and automate data-driven processes. Companies will need a continuous procedure for identifying, engaging with, and evaluating new data platforms and partners and, when appropriate, integrating these elements into analytics processes. Rather than simply investing in data warehousing and advanced analytics tools, it is important that organizations take a step back and look at the systems of insights to build every project up from a mosaic of platforms and services to build an interconnected set of elements and organize them in a way that achieves data-driven insights. Understanding the interconnection between the systems of insights, people, processes, and microbiome of the entire organization will take you to 2021 and beyond.