Building a Best-in-Class MarTech Stack with Molekule - Seguridad Mania.com - España y América Latina

From 2012 to 2020 the landscape of martech has grown by over 5,000% according to chiefmartech.com. It’s no secret that marketers love their data and analytics tools but integrating critical customer data with your experience, advertising and analytics tools is a lot of work. Gartner recently found that marketing leaders are only leveraging 58% of their tech stack, leaving potential opportunities for engagement and analysis untapped. Why? A desire to use best-in-class tools but hurdles in getting those tools to work together. In this panel, we’re teaming up with Molekule’s Senior Director of Growth, Cezanne Huq, to talk about some of the strategies they relied on to build an integrated, best-in-class stack. We’ll also cover topics like: - How to measure the efficiency of your stack - Tips for maximizing tech stack ROI - Which pieces of your tech stack you should build vs buy