Critical Steps for Banks Developing a Thinner Branch Network in 2021 - Seguridad Mania.com - España y América Latina

The consumer’s evolving use of both location-based and digital channels is changing the way that financial services institutions are planning for the number of branch locations needed to serve a market. While convenience is still a key factor in where consumers choose to open a bank account, the overall concept of convenience has changed. To truly understand consumer behavior and create optimal market opportunity requires analytics underpinned by data which provides accuracy, consistency, and context. Join our session to learn: How to identify the number of banking locations needed to achieve branch network targets Whether the traditional view of the number of branch locations needed to create critical mass in a market has changed What the impact is of consumers shifting from being dependent on branch locations to being influenced by their presence The key data sources needed to help determine which branches/sites provide the greatest value