The CDP Evolution: Insights & Conversation - Seguridad Mania.com - España y América Latina

The Customer Data Platform (CDP) has been a growth area among martech solutions for the last 18 months. Then the pandemic started and triggered an even stronger interest in unifying customer data across enterprises and activating insights in real-time. Tom Treanor and Stuart Schneiderman will debut the findings of a new CDP research based on the responses of 100 US-based martech decision-makers. Through a Q&A-style conversation, they will share report insights that will be valuable to all decision-makers who may be considering CDPs or who need to understand how to better leverage this technology. CDP providers will also benefit by clearly seeing where the opportunities are, so they may better serve the market as a valued partner After this session, you'll be able to: · Understand how CDPs impact marketing functions and capabilities · Describe the state of organizations' data unification and management · List the advantages of CDPs and challenges adopters experience