Rethinking The End-to-End Mobile Experience - Seguridad Mania.com - España y América Latina

Mobile commerce is not just growing—it is exploding. As recently as the first quarter of 2015, analysts estimated that mCommerce makes up some 29 percent of eCommerce transactions in the U.S. and 34 percent of transactions globally. Yet according to one report, there is a clear failing noted in the mCommerce statistics, especially in the U.S. The report reveals that while there is little to no difference in the number of products viewed between desktop and mobile browsing, the drop-off from browsing to transaction is severe, with desktop conversion averaging 4.55 percent and mobile conversion only reaching 2.46 percent. Compared to a market like Japan, which has a mobile conversion rate of 9.35 percent, the failure to convert mobile browsing into a mobile transaction is shocking. But around the world, it is clear that we are leaving money on the proverbial mobile table. Marketers have worked to optimize all aspects of the entire digital customer experience journey, creating personalized experiences that seamlessly transition into frictionless commerce conversations. But when it comes to the mobile experience, where customers are empowered to be in total control of their hyper-personal devices, marketers have looked at individual points of improvement along the journey but have not fully taken the next leap forward. The CMO Council, as part of its ongoing mobile relationship marketing (MRM) advocacy, will tackle this very issue in a one-hour interactive webcast. We will be joined by experts in mobile engagement and commerce from Moovweb, who will share insights about how leading global brands are turning the mobile customer experience into one that engages from first click to the final transaction. We will also hear peer-powered best practices in transforming and optimizing the mobile commerce experience just ahead of the busy holiday season. Join us as we delve into making the most of mobile by rethinking the end-to-end experience.