Delivering Engaging Experiences to Your Audience - Seguridad Mania.com - España y América Latina

When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency, and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media and entertainment marketers to discuss: •Best practices for linking physical and digital interactions in a way that is seamless to the customer and enhances the brand experience •How to extract audience insights from digital and physical channels to create content and tailored experiences which turn customers into fans and drive the bottom line •Examples of capitalizing on the opportunities of OTT to connect with fans and deliver enriching experiences