EMEA: The Marketing Priority Pyramid - Seguridad Mania.com - España y América Latina

Introducing the The Marketing Priority Pyramid the first in an exciting new series looking at the future of marketing.

With attention spans getting shorter than ever, and consumers getting increasingly more reluctant to share their personal data, how can marketers build long-lasting relationships with their customers? Using the most up-to-date research and examples from across B2B and B2C sectors, this series of webinars will explore the trends that matter, and what marketers need to do to keep up.

Jeremy Waite, IBM Marketing Evangelist will discuss three key topics in this webinar:

-Which are the 5 most important trends to understand over the next 5 years?

-Why is saving money more important to marketers than making money?

-How do you market to customers when you don't know who they are?