Navigating Higher Education: Data Challenges and Future Directions - Seguridad Mania.com - España y América Latina

The higher education sector has experienced transformational change in recent years. With the recent change in Australia’s student intake, educational institutions have sought to differentiate digitally to attract and retain students. These fundamental shifts have significantly impacted student acquisition strategies, with an increasing reliance on first-party data for hyper personalised CX. To remain competitive, leading higher education institutions have implemented robust data strategies, powered by a customer data platform (CDP), to deliver innovative marketing that accelerates enrolments. Looking beyond student enrolments, a first-party data-driven educational experience can create personalised, adaptive and accessible learning pathways that earn students’ trust and loyalty. In this virtual panel discussion, hear from leading universities on how data-driven transformation delivers value creation, whilst realising the vision for the future of education.