Addressing Key Manufacturing Business Challenges with Total Customer Centricity - Seguridad Mania.com - España y América Latina

The role of master data management (MDM) in the manufacturing industry has been evolving. Now it is tackling an array of business challenges in addition to addressing the traditional use cases like customer de-duplication and consolidation. Some of the early adopters in the industry have seen significant business advantages. In fact, a 360-degree view of customers fueled one $60 billion manufacturing company to improve cross-sell and upsell success by five percent. According to industry analysts, “eighty-nine percent of companies plan to compete primarily on the basis of the customer experience by 2016.” And yet, “fewer than half of companies rate their customer experience as exceptional today, but two-thirds expect it to be in two years.” In this webinar, Wipro and Informatica will discuss how better customer data can help tackle some of the major strategic and operational business challenges manufacturers face. Our conversation will focus on: •Industry trends impacting the customer experience and need for a 360-degree view of customers •An overview of key TCC solution capabilities and value-add •Business benefits of improved customer information •A customer success story