Gearing up for Growth in Emerging Retail Markets with Openbravo. - Seguridad Mania.com - España y América Latina

Technology is dramatically reshaping retailing around the globe and the transformations are most evident in emerging economies, where demographic trends, ecommerce and the shift away from traditional physical formats are creating big opportunities for both local players and multinationals. The challenge for retailers is to adopt a technology platform that adapts to the distinct characteristics of these markets in areas such as business agility, ease and speed of deployment, and cost effectiveness, while also supporting new omnichannel capabilities designed to build loyalty and satisfy heightened customer expectations.