Meet One Time Olivia: The holiday shopper you don’t want this season - Seguridad Mania.com - España y América Latina

We are well into the holiday period of 2016 now so if you work in ecommerce or marketing, no doubt you’re suffering from statistics overload. Statistics on year on year ecommerce revenue increases, the best performing (oddly named) shopping day or the top performing industries are great. But in reality, they provide little insight into which efforts actually had an impact or which shoppers drove your sales. We have compiled a selection of ecommerce and marketing experts to help with this conundrum. Join Magento, Vaimo, Nosto and dotmailer and discover: • Which shoppers you should focus on. Is it one-time Olivia or returning Rachel? • Personalization tactics that will become the ace up your sleeve • The tools you’ll need to ensure your store is performing to its maximum potential • Which website optimization and marketing tactics performed best overall