Cybersecurity: From Cost Center to Competitive Advantage - Seguridad Mania.com - España y América Latina

Security professionals often focus solely on defense. But what if we viewed cybersecurity as a strategic asset that drives sales and builds customer trust? This session on January 27, 2026 at 1:00 p.m. Eastern/10:00 a.m. Pacific will explore the untapped potential of cybersecurity to become a key enabler for revenue generation and enhanced customer relationships. We will delve into practical strategies for proactively integrating security considerations into the sales cycle, leveraging security as competitive differentiators, and effectively communicating your security posture to build unwavering customer confidence. This session will demonstrate how a shift in mindset can position cybersecurity as a vital contributor to business growth while upholding ethical responsibilities in data protection, offering actionable insights for security professionals across all levels.