Analítica de Cliente en Medios de Comunicación con Marklogic, operational and transactional Enterprise NoSQL database - Seguridad Mania.com - España y América Latina

Everyone is looking to get to know their customers. And for media companies, it’s more important then ever. While advertisers, brands, and big internet companies know a lot about consumers, only media companies can create valuable and loved content and really know how it impacts their customers and fans.

Getting to know your customers is the key to your success — and to making your content more valuable. So why is it so hard to do? In this webinar, MarkLogic’s CTO for Media & Entertainment, Matt Turner, and Chief Content Officer, Diane Burley, will look at what it takes to really create a customer profile and connect the dots — from marketing tools to internal systems to external data sources.

Only with this complete picture, can you put your customer knowledge into action to drive engagement and effective marketing, increase digital advertising revenue, drive product renewals and get the right information, to the right customer, at the right time.