Future-Proofing Your Marketing Technology Stack - Seguridad Mania.com - España y América Latina

It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow? Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore: - the key components of a flexible marketing approach - the core functions a flexible marketing architecture must support - the key attributes of a flexible organization We hope you'll join us.