Casos prácticos de uso de Big Data. Por Pentaho y Bernard Marr - Seguridad Mania.com - España y América Latina

 

How are businesses succeeding with Customer 360 degree initiatives that leverage big data? Join our conversation with Bernard Marr, best-selling author of the book Big Data In Practice, to hear how companies are implementing, evolving, and succeeding with their Customer 360 initiatives. He'll share several real use cases on how big data is being put into practice, and we’ll share best practices on what’s needed for these initiatives to succeed.

 

 

What competitive pressures are driving the need to invest in these initiatives?

How are executives and board members evaluating the success of these projects?

What are the biggest challenges to kicking off these initiatives, and how are businesses overcoming them?

What technologies are most helpful in creating 360-degree view of your data?

 

Bernard Marr is an international best-selling author, keynote speaker and strategic advisor. He is one of the most highly respected voices for data in business and has been recognized by LinkedIn as one of the world's top five business influencers. Bernard is a regular contributor to the World Economic Forum and is a regular contributor to Forbes. He has also been featured on TV, radio and high-profile publications such as CFO Magazine and the Wall Street Journal. He has advised and interviewed hundreds of the world’s best-known brands on their use of big data, including Walmart, Facebook, Google, Uber, CERN, Netflix, Shell, BBC and Sprint.