Findings from the 2016 PwC Data and Analytics Survey, in collaboration with Forbes, were released at the World Economic Forum’s Annual Meeting of New Champions in Davos. More than 2,100 executives shared their next Big Decisions and how decision-making needs to improve by 2020.

With insights from across 15 industries, including a large majority of executives from the Industrials Sector, the survey suggests:

-There are several Big Decisions facing executives; the top three are:  1) Launching new products and services (31%); 2) Entering new markets (17%); 3) Investing in IT (15%).

-Highly data-driven companies are ready to compete. Companies are looking to grow in new markets and a large percentage (48%) describe themselves as data-driven.

-Executives have ambition to improve decision turn-time and sophistication. Executives want decision-making to be faster, especially in banking, insurance and healthcare. They also acknowledge there is even more work to be done to improve the sophistication of these decisions.

-Companies are beginning to understand the power of forward-looking predictive and prescriptive analytics.  However there are still a surprisingly low number of organizations that have predictive analytics available to leverage, with only 29% of decision-makers stating they have these capabilities.

-A significant role for machines is emerging. We’re at an inflection point where artificial intelligence can help business make better and faster decisions. It requires an open mind- and a willingness to collaborate—to take advantage of it.

Join PwC Leaders as they discuss these findings and what companies need to do to be faster and more sophisticated when it comes to decision-making, while seeking the right mix of mind and machine to leverage data, understand risk, and gain a competitive edge.

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