Product documentation and its significant influence on the Customer Experience - Seguridad Mania.com - España y América Latina

Companies the world over market, sell, and support their products and services online. Carefully crafted “customer experiences” guide prospects from their initial research on products to purchase to post-sales support. Critical to this conversion from looker to buyer is product information, documentation, and customer care information that is correct, current, and in the right language.

Learn from Dr.Don DePalma, chief strategist and founder of Common Sense Advisory, how global companies can be closer to their customers.Don will present findings from a CSA Research report into consumer preferences for having content in their own language during the buying journey. He will also discuss how worldwide audiences can be targeted and better addressed.
Speaker: Dr. Don DePalma,
Common Sense Advisory (CSA)

Don DePalma is Chief strategist and founder of the Common Sense Advisory (CSA), an independent market research company with focus on translation, localization, interpreting, internationalization, and globalization.