Financial Services:Driving new sales via Single Customer View & Data Management - Seguridad Mania.com - España y América Latina

Financial services organisations are under intense pressure to identify new opportunities to grow sales. In an increasingly digital world where customers are engaged via multiple channels, financial services organizations struggle to understand all of the interactions with customers to propose more targeted solutions and drive new sales. Using new data platforms, like Apache Hadoop, and enterprise data lake management solutions from Informatica, successful organisations are building a single trusted view of customers by finding, preparing, mastering, securing, and governing data into trusted data assets. These activities make up part of a robust Data Management approach - across people, process and technology - to validate and continually trust analysis and business decisions that arise. Those who fail to adopt integrated and systematic approaches to data management are not only missing an opportunity, but creating compliance risk and negative customer experiences deriving from data silos spanning across the organisation. Join Informatica and Entity Group on this webinar to learn about: •The Data Delta (or gap in people, process and technology) which organisations face in achieving a complete ‘Single Customer View’ – and how to integrate more data faster from more data sources •How Data Lake Management and Master Data Management collectively power a trusted single customer view •How to build a ‘Marketing Data Lake’ – a centralised data environment to find new data, discover relationships that matter, and deliver trusted data assets to organisational users.