Predicting Customer Churn. Por Mapr. - Seguridad Mania.com - España y América Latina

Churn prediction is big business. It minimizes customer defection by predicting which customers are likely to cancel a service. Though originally used within the telecommunications industry, it has become common practice for banks, ISPs, insurance firms, and other verticals.

The prediction process is data-driven and often uses advanced machine learning techniques. In this webinar, we'll look at customer data, do some preliminary analysis, and generate churn prediction models – all with Spark machine learning (ML) and a Zeppelin notebook.

Spark’s ML library goal is to make machine learning scalable and easy. Zeppelin with Spark provides a web-based notebook that enables interactive machine learning and visualization.

In this tutorial, we'll do the following:

-Review classification and decision trees

-Use Spark DataFrames with Spark ML pipelines

-Predict customer churn with Apache Spark ML decision trees

-Use Zeppelin to run Spark commands and visualize the results