Product Content Drives Brand Loyalty - Seguridad Mania.com - España y América Latina

Retailers and brands today face more challenges than ever before in terms of collecting, normalizing, editing and syndicating consistent product content across channels and partners. The penalties for inaccurate or inconsistent content are severe. The webinar will discuss best practices for using connectors to deliver product content consistency across a network of partners and to drive customer satisfaction and long term profitability. We will examine some of the challenges of synchronizing content with partners and at the connectors from GS1 to product data feeds that help ensure a consistent rich experience for customers across channels.