Gain market advantage with multichannel retail analytics - Seguridad Mania.com - España y América Latina

In today’s retail industry, the customer service bar is set higher than ever—the nice-to-haves are now the must-haves, and if you don’t offer them, customers will turn to other retailers who do. From print ads to e-commerce to brick and mortar, customers expect a unified experience across all sales touchpoints, otherwise known as an omnichannel experience. How do you know what the customers want? A data-driven strategy is key to deepening consumer understanding, increasing engagement, and maintaining a seamlessly integrated customer experience. With the right analytics approach, you can increase efficiency and improve results through: • Facilitating timely, fact-based decision-making • Executing targeted marketing campaigns • Improving supply chain management • Maximising sales and profitability • Transforming store operations During this 45 minute webinar Ronald will propose a structured journey to achieving these goals, Ian will bring those steps to life through a practical demonstration of Pyramid Analytics’ BI Office in a retail environment and Martin will provide perspectives from his experience as Technology Director at Liberty Ltd and Head of Strategy and Architecture with Harrods.