GDPR desde el punto de vista de un Web Content Management. Por Bloomreach. - Seguridad Mania.com - España y América Latina

 

GDPR is a new playing field, with a new set of rules. What that means for you is that you need to plan now and adapt to the changes more quickly than your competition. Customer Experience (CX) will be changing towards trust-based exchanges between customers and brands. You, as a brand, will need to rethink how you approach many CX strategies, including cultivating richer and more accurate data sets, and creating 1:1 experiences that are contextually relevant for each customer.

 

Some of the topics we will discuss in the webinar include:

 

- What Impact Will Data Savvy Consumers Have on Your Customer Experience. Consumers are growing increasingly savvy about data collection and processing – and the avowed aim of the GDPR is to put individuals “in control” of their data. Since data is the fuel of CX, consumer control of personal data access and usage presents a whole new set of challenges for CX.

- How Customer Trust and Privacy Will Create Mutual Benefits for Companies and their Customers. Consumers will share personal data with brands they like and trust in order to get more value and a more holistic digital experience. Trust is more than a positive in brand reputation, it's the key to building a foundation of data-based competitive advantage. 

- How Organizations Will Need To Adapt To The New Data Ecosystem. New skills and roles will be needed to help brands establish customer trust and privacy. Cross-functional alignment, compliance strategy, and governance policies will have to be instituted to support the people-process-technology triangle.

 

Join us for a special edition webinar with Tim Walters, Principle Strategist at The Content Advisory to learn how GDPR will fundamentally change Customer Experience (CX) and the way we do business in the digital world, and what critical steps you need to take now to differentiate from the competition.