With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.

 
Nicolas Nadeau - President, Exostatic
 
Multidisciplinary entrepreneur who has been working in the gaming industry for more than 15 years, Nicolas produced video games for Ubisoft, Disney and Gameloft with his first company in 1999. He then joined the ranks of EA followed by Ubisoft as an economic designer and producer. He founded exostatic.com 5 years ago and worked with major clients such as Microsoft (US), BBC (UK), Hoplon (Brazil) & Warner Brothers. Amongst others, Exostatic is notably in charge of the complete app data pipeline for Mattel as well as analytics for one of the leading VR game developers, Survios.
 
Andrew Mayer, VR/AR Consultant 
 
His unique insights on gameplay, platform, and player interaction have translated into highly successful projects in a variety of mediums, from tabletop to television (and everything in-between). During that time Andrew has worked with numerous companies including Sony, Time Warner, EA/Bioware, and Telepictures Productions. He has integrated interactive experiences with major intellectual properties, including Batman, Tonka Toys, Reader Rabbit, The Ellen Show, and much more.
 
Andrew currently works as a consultant and teacher, helping students and companies create more powerful interactive experiences through the effective integration of play, content, engagement, and monetization across numerous platforms, including mobile, VR, and AR.

Hora

20:00 - 21:00 hs GMT+1

Organizador

bright talk
Compartir
Enviar a un amigo
Mi email *
Email destinatario *
Comentario *
Repite estos números *
Control de seguridad
Febrero / 2026 183 webinars
Lunes
Martes
Miércoles
Jueves
Viernes
Sábado
Domingo
Lun 26 de Febrero de 2026
Mar 27 de Febrero de 2026
Mié 28 de Febrero de 2026
Jue 29 de Febrero de 2026
Vie 30 de Febrero de 2026
Sáb 31 de Febrero de 2026
Dom 01 de Febrero de 2026
Lun 02 de Febrero de 2026
Mar 03 de Febrero de 2026
Mié 04 de Febrero de 2026
Jue 05 de Febrero de 2026
Vie 06 de Febrero de 2026
Sáb 07 de Febrero de 2026
Dom 08 de Febrero de 2026
Lun 09 de Febrero de 2026
Mar 10 de Febrero de 2026
Mié 11 de Febrero de 2026
Jue 12 de Febrero de 2026
Vie 13 de Febrero de 2026
Sáb 14 de Febrero de 2026
Dom 15 de Febrero de 2026
Lun 16 de Febrero de 2026
Mar 17 de Febrero de 2026
Mié 18 de Febrero de 2026
Jue 19 de Febrero de 2026
Vie 20 de Febrero de 2026
Sáb 21 de Febrero de 2026
Dom 22 de Febrero de 2026
Lun 23 de Febrero de 2026
Mar 24 de Febrero de 2026
Mié 25 de Febrero de 2026
Jue 26 de Febrero de 2026
Vie 27 de Febrero de 2026
Sáb 28 de Febrero de 2026
Dom 01 de Febrero de 2026

Publicidad

Lo más leído »

Publicidad

Más Secciones »

Hola Invitado