More than Tech: Why you need Content and Community for FinTech success - Seguridad Mania.com - España y América Latina

The FinTech industry has become quite the saturated market with many companies claiming to bring the next revolutionary product that will disrupt the Financial Services industry. But to be able to stand out in the crowd, both start-ups and incumbents need to remember that it isn't all about the tech. Being smart about your marketing and branding, growing and building a community of followers, and creating regular relevant content, are all important ingredients in achieving success in the world of FinTech. Join this panel session where expert branding and content speakers will discuss: -Content hacks - creating crowd-sourced content on larger topics and promote individual content via newsletters and social channels -Forming working groups for specific verticals to help the industry come together to look at solving specific problems and find new ways to collaborate -How to create a brand that is unique and interesting -The importance of speaking opportunities and how to make the most out of them -Engaging in the community to learn from success stories and mistakes from similar companies