How to leverage location data to revolutionize customer engagement - Seguridad Mania.com - España y América Latina

Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before. Using cutting edge location data, Deloitte was able to actively engage fans in an interactive touchscreen experience at a large-scale sporting event. These enhanced insights into the fan experience included crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more. In this case, location intelligence provided insight into consumer engagement via foot traffic patterns, location visits, and frequency analysis to help brands deliver dynamic user experiences, better understand their customers and prospects, and boost consumer engagement and delight. During this webinar you’ll learn how to: * Boost engagement with real-time, location-based consumer engagement and experiences * Gain insight into the behavioral patterns of customers and prospects * Understand the future of location data for your business Speakers: * David Bairstow, VP Products, Skyhook * Prince Nasr Harfouche, Principal, Deloitte Consulting LLP * Stewart Rogers, Analyst at Large, VentureBeat (Moderator) Sponsored by Skyhook