App Commerce Goes Big in Asia Pacific - Seguridad Mania.com - España y América Latina

The webinar will discuss how retailer apps are being used within the APAC region. Despite Asia Pacific being one of the most mobile-driven regions in the world, questions remain over of the effectiveness of apps in specific markets. Criteo will share some of the findings from a recent survey across 3,000 app users on consumer mobile behaviour across six APAC markets (Taiwan, Thailand, Indonesia, Australia, India & South Korea). A better understanding of how consumers view the in-app purchasing journey is crucial for brands to enhance this form of brand-customer interaction, and will be discussed during this session. The webinar will reveal essential information for brands hoping to increase sales within the region over the coming weeks, months and years.