How to successfully commercialise IP - Seguridad Mania.com - España y América Latina

In this webinar, we take a look at all the ingredients that are needed to create an environment that promotes the best possible chances of market success for new projects. We investigate the importance of a fully integrated end-to-end strategy and consider what differentiates those projects that create new revenue for organizations versus those that don’t make it. We also explore the ways in which even more ROI can be extracted from the body of intellectual property that might already exist in an organization, as well as considering the differences between the approach to innovation in academia compared to the commercial world.