How Customer Intelligence Platforms Power Customer Experiences with AI - Seguridad Mania.com - España y América Latina

451 Research named Customer Intelligence Platforms (CIPs) as the #1 Customer Experience & Commerce trend for 2018. Changing customer demands, digital transformation and an abundance of data has propelled the need for an intelligent Customer 360, driven by AI and aimed at business-users. These new requirements have set the stage for Customer Intelligence Platforms that do more than consolidate a single view of the customer; they include data governance, machine learning-based synthesis and identity matching, and dynamic UIs including graph, visualization and customer journey analytics. In this webinar, hear from Sheryl Kingstone, Research Director at 451 Research and David Corrigan, CEO at AllSight as they explore how CIPs bring together data, analytics and action to address key customer experience (CX) use cases including: •Customer-centric marketing and micro-segmentation •Interaction personalization and customer journey optimization •Self-service data access and customer data lakes •CRM and MDM modernization •Risk and compliance including GDPR