The Business Case for a Customer Data Platform - Seguridad Mania.com - España y América Latina

Analysts predict that by 2020, 1.7MB of new information will be gathered every second for every person on earth. Contributing to that massive figure is the prediction that the average person will own more than five connected devices by the same year. With data and customer touchpoints continuing to grow at this exponential pace, brands face massive opportunities—along with multiple challenges. The increase in customer information and engagement exposes the critical need for a technology solution to provide a 360° view on customers that will enable seamless experiences. Enter the Customer Data Platform (CDP). Join Chris Andres, VP, Digital Strategy & Business Development, Tealium, and Dan Lubetsky, Director, Digital Marketing Strategy, SapientRazorfish, as they discuss: • Key capabilities and functionality of a CDP • Differences between CDPs and other solutions like DMPs, ESPs and DSPs • 4 key industries that are taking advantage of CDPs to stay ahead of their competition • Key considerations to make when evaluating a CDP