During this lesson-packed webinar, we will demystify the “omnichannel” term and describe a path to becoming a contextual enterprise. A contextual enterprise is an organisation that uses automation to leverage global insight in near real-time, in all markets, to target consumers with exactly the right content.

With the right strategy and platform a CPG brand can fine-tune messaging and content to balance the conflicting needs of local vs. global and peronsalised vs scalable and cross-channel. We will take well known case studies and analyse them under a new omnichannel lens, teasing out best practices that can be applied in various product categories. In today's world of ad-avoidance tools on PVRs and automatic promotion-filters on email, it is vital that brands put the consumer journey at the centre of a future-proofed and innovated approach to drive engagement and sales lift. We will show you how to turn the omnichannel challenge into an opportunity.

During this free webinar you will learn:
- what omnichannel means 
- how omnichannel strategy differs from web, digital or multichannel strategies
- how leading brands are responding to the proliferation of devices and touch-points
- what infrastructure changes are needed to give millions of consumers a personalised experience
- how customer journey analytics can be gathered and shared to drive engagement on any channel
- how to learn more to get your company from where it is to where you want to be

Hora

13:30 - 14:30 hs GMT+1

Organizador

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