Personalization - The key to long term brand success - Seguridad Mania.com - España y América Latina

Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

 

The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

 

We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

 

In this webinar, you'll:

 

* Learn how to collect data that helps visualize the customer's journey 

* Get tips on one of the biggest challenges to increasing the ROI of marketing automation

* Access the theory of identity enrichment

* Gain insight into best practices for personalization in different channels

 

Register for this webinar today and get started doing personalization right!