Get Better Customer Insight Through Location Analytics - Seguridad Mania.com - España y América Latina

With 82% of all data now having location content, brands cannot afford to ignore the importance of location when gaining insight on the customers, they need to understand where they are, and where they are going to be. With this additional insight, clients not only understand the attributes of existing data, but also gain insight into what influences customers.

In essence: data with location gives context. Combine context with influence, and there is Insight