The Impact of Business Intelligence on Returns - Seguridad Mania.com - España y América Latina

Vicky Brock, Director Emeritus of the Digital Analytics Association and Everywoman In technology Innovator of the year presents a session to help those working with data in their working life to get more commercial impact from their work. Following an overview of emerging analytics trends, she’ll cover techniques for uncovering meaningful insight and ways to ensure those insights are acted on. She’ll present a case study on how her multi-award winning company, Clear Returns, uses predictive analytics to help shoppers keep more of what they buy.

You will learn:

-Why commercial context and business goal matters more than ever 

-Steps you can take to ensure you’re measuring what matters

-Tried and tested techniques for ensuring your analytics is commercially impactful (not just interesting)

-Ways to ensure internal stakeholders & senior management act on your insights

-How Europe’s top tech startup uses data and predictive analytics to tackle the costly challenge of retail returns