BCI Webinar: Don’t 'present'. Persuade! - Seguridad Mania.com - España y América Latina

Well-known writer and presenter Nathaniel Forbes MBCI offers three simple steps to help you give more persuasive presentations. 

Whether you’re pitching business continuity management to the C-suite, pleading for your department’s headcount or reporting post-exercise successes, you can move your audience to action with these three steps to a persuasive presentation.

1.Develop a ‘story’.

The human brain has been wired for story since our ancestors drew on cave walls. Every disaster, every invocation, every successful recovery reveals stories of sacrifice, personal resilience and individual initiative. Behind the facts, there’s a story in your presentation, too – one your audience will remember.

2.Make an emotional connection.

People may forget what you said, they may forget what you did, but they’ll never forget how you made them feel. To move people to action - to make them care about business continuity - you must reach for their feelings. Gently…but intentionally.

3.Use pictures. 

It’s impossible for anyone to read and listen at the same time. Speaking over text bullets on a screen behind you is distracting and confusing to the audience. Instead, choose powerful images that make your point and support your story. The best ones are often the photographs you take yourself.