How Savvy B2B Marketers are Killing It at Lead Gen - Seguridad Mania.com - España y América Latina

 Did you know that, according to Google data from 2014, B2B buyers do an average of 12 searches before engaging on a specific brand’s site? Twelve!! But with so many different channels to reach B2B buyers and hundreds of lead generation tactics to try, how can you stand out from your competition and break through the noise?

Find out exactly how from three, expert B2B marketers doing exactly that. Our panel of savvy SaaS marketers will share their first hand experiences of what has worked well and what hasn’t in their journey to a fully-optimized sales funnel.

In this webinar, you’ll hear from a panel of your B2B marketing peers about:

*Under-the-radar B2B ad channels they’ve tried, like technology reviews sites and content syndication
*How to make the most of search, display, and paid social media campaigns for B2B audiences 
*Low-risk ways to test new lead gen tactics before scaling your spending

Plus, there will be time at the end for Q&A to ask your specific lead gen questions to our panel.

Speakers:
Nick Bhutani, Senior Digital & Acquisition Marketing Manager, Booker
Rochelle Sanchirico, VP of Marketing, mHelpDesk
Jamaal Saunders, Senior Marketing Analyst, Salesforce