Turning Data into Dollars - Seguridad Mania.com - España y América Latina

Typically when we think of company data, we think of doing analyses and compiling reports to make internal decisions. What if that same data could be shared with customers in a way that was easily understood and more valuable than any report or extract? By transforming the way you think about and present data, you can create a new platform for helping customers. With just a few changes, you can bring additional value to customers outside of the products and services that you already market. In this session you'll learn: * How to think about your data like it's a physical product * How to think about the user's information experience to get them excited about using your data every day * What's involved with taking your new data product to market