Lies, damned lies and bad data – The future and data science - Seguridad Mania.com - España y América Latina

A future informed by data science looks powerful and this talk is about how it will impact every facet of a business; with advice for C-Suite executives, marketing and BD teams on how to adopt data science within your own organisations – although the talk is suitable for anyone with an interest in data science. Mike will talk about how businesses using data science can achieve insights that conventional analytics cannot - allowing for more informed consumer targeting, more efficient supply chain management and increased business productivity. Through using the whole amount of data available as opposed to a selective amount, data science can change the logistics, staffing and marketing of an organisation. He will then speak about the integral role data science will play in the future. How the segmentation of the future will no longer rely on consumer demographics but will be enhanced with emotional, biometric and behavioural data. The vast quantity of data each individual produces can be pored over to detect patterns that are not initially obvious to the casual observer. Data science will be a great big problem solving machine, able to enhance interactions between people, businesses, cities and governments. Lastly, Mike will give advice to business leaders that covers using data science within organisations – what needs to be considered in terms of collecting, using and storing data as well as gaining widespread adoption across different departments and benefits to adopting data science.