Show Me Your Stack! with Shantel Shave, Director of Demand Generation, Hootsuite - Seguridad Mania.com - España y América Latina

Join Lattice for a guided tour of the marketing tech stack that powers Hootsuite's demand gen engine. In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack? Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business. Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack! Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology. About Shantel Shave: Shantel Shave is the Director of Demand Generation at Hootsuite, the world's most widely used social relationship platform. Prior to Hootsuite, she built successful B2B marketing technology stacks at Colligo Networks, ActiveState, and Sophos.