Emerging Trends in Audience Modeling - Seguridad Mania.com - España y América Latina

Marketers have been effectively analyzing their own customer data and identifying similar buyer attributes offline for decades. Unfortunately customer data is often siloed or spread across dozens of applications, preventing marketers from leveraging insights that should be used to model the perfect new audience for digital campaigns, or to campaign performance against offline consumer sales. When your data is connected insights can be shared across marketing applications and measured offline or online. Data from every marketing technology in your toolbox can finally be connected allowing you to continuously refine your campaigns. Sign up to join our next webinar where you’ll learn: – About new strategies for audience modeling and practical tips for getting started – Reach the perfect audience by connecting your customer data to digital marketing campaigns – To forget about measuring campaign performance with vanity metrics like “reach” or “impressions” – How to determine which digital campaigns are actually delivering measurable sales