How Opower Unlocks Customer Engagement Insights with Big Data Discovery - Seguridad Mania.com - España y América Latina

Modern enterprises are aiming to segment their customers by their unique engagement rates in order to influence buying behavior. But it’s challenging to slice the data by customer attributes and get insights when the data is coming from various sources. In addition to technology, hiring the right teams with relevant expertise in the rapidly changing ecosystem of Hadoop can be challenging. Watch and learn how Opower was able to leverage its data in Hadoop and unlock customer engagement insights quickly and easily using Cloudera and Platfora. Learn how: • Opower’s non-technical engagement team easily filters customer engagement data to deliver fast analyses for its clients. • Opower saves time on data prep and spends more time on customer segment analysis for its clients with ease and limited overhead. • Opower extracts rich insights from data in Hadoop to understand customer patterns and relationships all within a single data hub architecture.