Data science and predictive marketing: Using numbers to draw the future - Seguridad Mania.com - España y América Latina

Business intelligence becomes marketing intelligence: How data visualization and super-dashboards are helping companies finally understand marketing impact Doing marketing in an omnichannel world means the data coming in is uniquely messy. It’s in different formats, with systems naming things differently measuring differently, and reporting differently. It’s a hugely manual effort to reconcile all your data and is at best, daunting, and at worst, a complete disaster. In this webinar, you'll: *Discover the top platforms marketers are using to measure marketing impact from multiple sources *Learn best practices for managing your marketing data and making sense of the chaos *Get the secrets of marketing intelligence from today's experts in top companies. Speakers: Jon Cifuentes, research analyst, VentureBeat More speakers to be announced This discussion will reveal research from Jon Cifuentes' latest VB Insight report, to be released in October 2015.