Repaving Marketing’s Routes to Revenue - Seguridad Mania.com - España y América Latina

As expected, on a journey to revenue optimization, there are bound to be bumps and potholes to be battled along the way. According to a new study from the CMO Council in partnership with Pegasystems, marketers admit that compared to five years ago, it is far easier to connect with customers through new digital channels and campaigns, be it through social or even mobile experiences. Join the CMO Council and Pegasystems as we delve into detailed findings from our latest study entitled “Predicting Routes to Revenue: Identifying Real-Time Decisions for Business-Driving Engagement”. This webcast will share detailed findings and insights from a survey aggregating thinking from over 150 senior corporate marketing leaders. Among the key findings, we will review: •Marketing’s rating of how well organizations are delivering on brand promises to customers •Measures and metrics that define customer experience success •The current state of analytics from predictive analytics to the ever-elusive 360-degree view of the customer •Plans for optimizing revenue and maximizing engagement value over the next 12 months The webcast will also touch on best practices of industry leaders breaking through these data, analytics and experiences challenges to make the most of every engagement and relationship by feeding the always-on marketing brain.