How Marketers Can Push the Boundaries of Customer Data - Seguridad Mania.com - España y América Latina

In today’s rapidly evolving marketing technology landscape, the one constant that remains is the need for a centralized source of customer data. With that, it becomes possible to build a unified customer view and create a superior customer experience across all stages of the customer lifecycle, from acquisition and growth to retention and service. But, how do we get there? Join David Raab, Principal at Raab Associates Inc., and Adam Corey, Vice President of Marketing at Tealium, as they explore the emergence of the real-time customer data platform (CDP) and how this collection of new technologies allows marketers to re-imagine the boundaries of what can be done with customer data.