Digital Transformation: Reviewing the Cornerstone of Customer Experience Success - Seguridad Mania.com - España y América Latina

There is little doubt that marketers have made a commitment to customer experience, from developing roadmaps to an uncompromising customer journey to the development of data-rich personalized engagements. Yet far too often, the best customer experience strategies are derailed by unintentional disconnects or organizational data silos that have proven difficult to integrate. Without intentional and strategic digital transformation, customer experience strategies prove to be a more difficult task. Over the course of the first half of 2015, the CMO Council, in partnership with SDL—a leader in customer experience management solutions—hosted a series of dinner dialogue events focused on the advancement of the customer journey through deeply contextual customer experience strategies. Marketers from Seattle to St. Louis to New York City all agreed that crafting a multi-channel experience that was robust, personalized, measurable and whose results tied to revenue was paramount to their own (and their brand’s) success. But the constant evolution of digital across people, process and technology has proven to be a formidable challenge. To review the insights gathered through these recent 2015 roundtables and to hear best practices from marketers who have already made significant headway in advancing their digital transformation, the CMO Council will host a one-hour interactive webcast. Some of the key conversations to be shared in this webcast include: • Aligning the customer journey with the digital landscape: Are all of the bases covered? • Leveraging data to better inform decision making and experience alignment • Developing an engine to drive consistency across all channels—and having the talent to fuel the machine • Marketing to tomorrow’s customer by creating nimble strategies that can support their ever-changing needs, wants and expectations