2015 B2B Marketing in Review: 4 Lightning Talks - Seguridad Mania.com - España y América Latina

To help launch our INmarket15 rewind, where we’ll make available online 12 keynote addresses from this year’s 6sense user conference, we wanted to take stock of this transformative year in marketing. To do that we asked 4 of the top minds in B2B marketing a question: what are the biggest ideas that that will impact the world of B2B marketing next year? And we’ve asked them to do it in 8 minutes or less. So please join us for an amazing round of lightning talks and at the conclusion of the webinar we’ll offer all the attendees access to the 12 INmarket15 keynotes. Our lightning talk presenters and topics: Cross-channel, customer-centric marketing Andrea Ward, VP of Marketing, Oracle Marketing Cloud Relevance Marketing at Scale Russell Glass, Head of Products, LinkedIn Marketing Solutions Interactive Content Marketing Scott Brinker, Editor, chiefmartec.com Customer Lifecycle Marketing T. Baxter Denney, VP of Online Marketing and Operations, New Relic